Reklámok - elmélet és gyakorlat (C1)
Angolos ötletek - 2010. október 24.
Mi alapján válasszunk hirdetési stratégiát? A tannayag elsősorban haladóknak szól, de bárkinek hasznos lehet, akit érdekel a reklám világa. Külön érdekesség, hogy a rövid (és érdekes!) elméleti bevezető után rögtön ki is lehet próbálni, hogy mondjuk egy Mazdát helyesen szeretnénk-e reklámozni.
Advertisements - the audience
| Title | Read about how you can create an effictive advertising campaign |
| Language | Speaking/Reading/Culture |
| Level | Advanced |
| Time needed | 45 mins |
| What you can learn |
Reading: You are going to read about a theory that helps advertisers to create effective and creative advertisements. The material is ideal for anyone interested in not only the language but also advertising. There are also some interesting exercises to help you try out the strategies. |
| What you need on your computer |
Macromedia Flash player (to view the interactive lesson - .swf) Microsoft Word (to download the lesson - in .doc format) |
| Teacher's note | This material is ideal for business English classes but might be interesting to any upper-intermediate + class. The tasks are lifelike and students can actually try what they have learnt about. Also, can you dream of a more authentic way of assessment? :) |
| Download lesson |
- You can download the lesson here as a handout. (.doc) - You can download the fully interactive lesson here. (.swf) |
